When people speak about Steven Gerrard, the legendary Liverpool and England midfielder, images of game‑saving tackles, inspirational leadership, and memorable solo goals often come to mind. But beside every icon is a story at home, and one of the key figures in that story is Alex Curran, née Alexandra Curran better known now as Alex Gerrard. Her life encompasses fashion, family, entrepreneurship, and public fame. This article looks deeply into who she is, how she carved her own path, and why she remains one of the most recognizable WAGs (Wives and Girlfriends of high‑profile footballers) in the UK and beyond.
Early Life & Origins
Alexandra Curran was born on 23 September 1982 in Aintree, Merseyside, England, and grew up in Maghull. Before fame, Alex attended Maghull High School, and worked in roles like nail technician early on. Her upbringing in Merseyside close to Liverpool, steeped in football culture likely played a part in shaping her comfort in public life and in an environment where football looms large.
Path to Fame How the Couple Met & Early Relationship
Alex became more widely known after she started dating Steven Gerrard in 2002. Both had previous partners (Steven was dating Jennifer Ellison, Alex was with businessman Tony Richardson), and there was notable media commentary about how those earlier relationships ended. After about five years of dating, Alex and Steven married on 16 June 2007 at the luxurious Cliveden House in Buckinghamshire. The wedding was a major event in the British celebrity & football world.
Fashion, Business, and Media Work
While Alex Curran’s relationship with Steven Gerrard brought her into the limelight, she didn’t just remain in the shadow: she leveraged her visibility into several personal ventures.
Modelling & Columns
- Alex worked as a model and as a fashion columnist. She wrote a weekly fashion column titled Go Shopping With Alex Curran for the Daily Mirror.
- Later she also wrote for OK! Magazine.
Fragrance Line & Fashion Collections
- In 2007, she launched her own perfume, called “Alex”, which became one of the best‑selling celebrity fragrances of that year.
- In 2010, Alex introduced the “Forever Unique by Alex Gerrard Collection”, a fashion line, followed by another collection in 2011.
- She has also modelled for the Lipsy VIP Collection in 2013.
Style & Public Image
Alex’s public image is closely tied to fashion & lifestyle. Over the years, she’s become a style icon in the WAG culture recognised for her elegant, glamorous style, and her ability to balance high‑fashion with comfortable family life. She has often been featured in magazines, photographed at events, and discussed in media as one of England’s leading WAGs, alongside figures like Victoria Beckham and Coleen Rooney.
Family Life
A crucial part of Alex Curran’s life is the family she and Steven Gerrard have built together. Her identity is very much tied to being a mother and partner, and she often keeps that balance visible in interviews and public life.
- Alex and Steven have four children: three daughters Lilly‑Ella, Lexie, and Lourdes and a son, Lio.
- Their children’s ages (as of 2024): Lilly‑Ella ~20 years, Lexie ~18, Lourdes ~12, Lio ~7.
- Throughout Steven’s playing & coaching career, Alex has moved with the family, making homes in different parts of the UK, in Los Angeles during Steven’s stint with LA Galaxy, and recently in the Middle East region.
The Middle East Move & Luxurious Lifestyle
One of the more recent chapters in their story involves the move and lifestyle shifts that have come about due to Steven Gerrard’s managerial role in Saudi Arabia.
- In July 2023, Gerrard took on the role of manager at Al‑Ettifaq (Saudi Pro League).
- Despite being offered a house in Dammam, Saudi Arabia, Alex and the children chose instead to live in Bahrain, in a villa in the village of Hamala. The residence reportedly costs in excess of £10,000 per month and features amenities such as a swimming pool, games room, etc., in an area with members of Bahraini royalty as neighbours.
- Their youngest children attend a prestigious English‑language school in Bahrain; fees there are high (reports suggest ~£11,000 per child).
- Alex has also been reported to spend time in high‑end shopping centres such as The Avenues and the Bahrain World Trade Center in Manama, staying connected with her fashion and lifestyle preferences.
This move reflects a conscious choice in their family life: balancing Steven’s career demands (often requiring travel or being based in Saudi Arabia) with Alex’s preferences and the children’s needs. The decision to reside in Bahrain rather than Saudi is one example of how Alex influences family decisions and maintains continuity in their lifestyle.
Challenges, Privacy & Public Scrutiny
Being in the public eye has its rewards, but also downsides. Alex Curran has navigated these over nearly two decades in the spotlight.
- Media interest in relationships: The beginning of her romance with Steven (when both had previous partners) was subject to gossip, tabloids, and public speculation.
- Security incidents: In 2007, while Steven was playing away, their home was burgled. Alex was confronted by masked intruders along with her children. The incident was widely reported.
- Managing fame and family: As Steven’s career moved him to different clubs, countries, and now managerial roles, Alex has had to adapt: relocating, maintaining stability for the children, and deciding how much of her own career to continue.
Despite this, she seems to prefer balancing visibility with privacy: maintaining family life, choosing where the family lives, and making measured decisions about her public engagements. Her public persona is polished and professional rather than sensationalist.
Impact & Legacy
Alex Curran’s influence extends beyond just being known as the Steven Gerrard Wife of a football legend. She has built her own brand, set examples in fashion and entrepreneurialism, and navigated a high‑profile existence in a way many admire.
- Fashion influence: Her perfumes, style choices, public appearances, and collections have contributed to trends among footballer partners and fans alike. She helped bring credibility to the idea that WAGs could have serious business ventures.
- Role model for balancing family & public life: Many look to Alex as an example of someone who supports a famous husband, raises children, but also keeps her own projects and sense of identity. Her choice to live in Bahrain rather than Saudi, for instance, shows priority for family stability.
- Entrepreneurship: Her fragrance, the fashion lines, and writing work all show that she has built income and identity beyond her husband’s fame.
- Charity & causes: While perhaps less publicly emphasised in news, she has been involved with charitable events and causes tied to her visibility, using her platform. (Some reports of charity events, etc.)
Key Facts & Timeline
| Year | Event |
|---|---|
| 1982 | Born in Aintree, Merseyside. |
| 2002 | Began dating Steven Gerrard. |
| 2007 | Married Steven on 16 June; launched fragrance “Alex”. |
| 2010‑2011 | Launched fashion line(s): Forever Unique by Alex Gerrard Collection. |
| 2013 | Modelled for Lipsy VIP Collection. |
| 2015 | Moved to Los Angeles with the family when Steven played for LA Galaxy. |
| 2023 | Steven becomes manager of Saudi Arabia’s Al‑Ettifaq; family chooses to live in Bahrain. |
Future Prospects & What’s Next
Though Alex Curran is not usually in the spotlight for new product launches every year, her brand strength is likely to continue. Possible future paths:
- Further fashion collaborations or expansion of her label(s).
- More involvement in media or columns, perhaps digital content, podcasts, or lifestyle programming.
- Increased international exposure, especially with the family now in the Middle East region possible regional fashion or brand partnerships.
- More philanthropic work using her public platform to support causes, charities, or social issues.
- Archival/legacy work documentaries or retrospectives of WAG culture or influencer paths could include her story.
Conclusion
Steven Gerrard Wife Alex Curran (Alex Gerrard) is far more than “just” the partner of a football legend. From her beginnings in Merseyside to her role today as a fashion influencer, businesswoman, and mother, she has built a multi‑faceted identity. Her journey illustrates how someone can navigate fame without losing their individuality, how fashion and entrepreneurship can be harmonized with family commitments, and how public life can be managed with grace. Her impact is visible in the way WAG culture has evolved from tabloid curiosity to respected influencer & business partner in many cases. Alex continues to occupy that space: respected, visible, and quietly powerful.
